What: A blog is a frequently updated diary or website in a dated entry
format. Blogging began as a form of “online journaling,” but is now often used for magazine, business, or entertainment news.
When it comes to fashion blogs, there are three common types: star style, trend watching, and shopping scoop. You can also find clever combinations, like fashion and food, trend hookups and home decorating, or Hollywood gossip and celebrity style.
Who: Because anyone can create a blog, these fashion “critics” range from
grad students to lawyers to preschool teachers, all with a common love of
style. The wide range of writers bring an equally wide range of opinions to
the table.
Readers vary from blog to blog, but like-minded, clothing-consumed
individuals make up the majority of fashion blogs’ readership.
Why: Each and every blogger has one common goal: for their voice to be
heard. Beyond that, many fashion afficionados are looking to break in to
the business, whether as a writer, designer, or stylist. Often blogging
leads to opportunities and connections.
