Children's apparel and furniture go upscale
Are plastic chairs and simple poly/cotton knit apparel for kids over?
Home furnishings and apparel for junior have gone luxe, with cribs the price of cars and pajamas made of cashmere
Upscale items for children have always been in the market. But kid luxe went mainstream when merchants like Gap, with their Babyluxe line, and Pottery Barn, with it's urban furniture, began offering sophisticated, better goods for children.
Trend guru Faith Popcorn cites the increase in designer baby clothes as an example of "Small Indulgences," a trend that says it's OK to treat yourself and your loved ones. She also coined the term "cocooning" as "hunkering down...enjoying ourselves in our own homes."
Add to these lifestyle directions a general feeling of affluence that is kicking luxury purchases into high drive, and you have some of the societal and economic factors that are pushing kid luxe to the masses.
Read all about it in a special joint feature from:
Interior Decorating Guide Glenna Morton
Luxury
Rooms for Children
and Fashion Guide Cynthia Nellis
Luxe kids' togs
