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By Cynthia Nellis, About.com Guide to Women's Fashion since 1999

Haute News Flash: Viktor & Rolf for H&M

Thursday May 11, 2006
Viktor & RolfIf the latest attempts to bring designers to the masses left you scratching your head (uh, who is Tara Jarmon and why is she designing for Target?), you'll love that H&M announced today that Viktor & Rolf will be designing a line of men's and women's clothing for the Fall '06 season.

Fashionistas speak of Viktor Horsting and Rolf Snoeren in breathless awe for their well-received modern takes on artistry and tailoring.

"If Haute couture is the most sublime form of fashion, H&M is fashion at its most democratic. Our roots are based in couture. It's the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It's a great opportunity to communicate our vision with such a large audience of H&M devotee," say the designers Viktor & Rolf in a press release.

H&M has pioneered the concept of high design at a price, with previous limited run collections by Karl Lagerfeld and Stella McCartney. (Photo Credit: Wendelien Daan©2006, Courtesy of H&M)

Comments

May 12, 2006 at 7:14 pm
(1) joyceeee says:

AAAH this is great news!
I’m from holland
and so are viktor&rolf i’m a huge fan!
and so i hope the collectionis also for sale in holland

can somebody tell me more about thiss = D

gr. joyce

May 15, 2006 at 4:58 am
(2) duccia says:

ooooooh goodness,
i m simply shivering inside! this is sooo amazing, i can’t wait for the collection to come out! i love my stella pieces and i just KNOW i’ll love viktor&Rolf’s creations.
thank you thank you thank you !!!!

May 18, 2006 at 11:15 am
(3) Lady Penelope Creighton-Ward says:

Oh my God, I’m SO thrilled! The question is, will I be able NOT to buy the entire collection!

June 16, 2006 at 2:27 am
(4) dylon says:

finally fashion comes down to an affordable price-range! because who needs their clothes cast in sterling silver as seen in V&R’s f/w 06 r-t-w collection.

July 30, 2006 at 5:20 am
(5) gomes says:

you can read more about Viktor &Rolf and H&M collaboration on this blog http://viktoretrolf.typepad.com/viktor_rolf_/mode/index.html

and also discover the song for their first men perfume !!!

November 29, 2008 at 4:34 pm
(6) wintervssummer says:

I very much love summer :)
Someone very much loves winter :(
I Wish to know whom more :)
For what you love winter?
For what you love summer? Let’s argue :)

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